A lot of times we are told not to mix business and pleasure and that clients shouldn’t be friends.
I have seem to found both of those statements to work the opposite when it comes to how I operate Capital City Pedicabs.
Most of my new and recurring clients for rides, advertising and events start out as friends and peers first. I then build up and foster long lasting relationships with them to keep them engaged with me and the pedicabs for a long term commitment.
It may take a year or more to get someone locked in for an ad or event but they usually hop in for rides along the way to that level of partnership.
Fellow small business owners, politicians, athletes, and community leaders have made the leap from friend and colleague to client over the years.
It’s not a typical way of conducting business but it seems to work in my favor a lot. People look for me and the pedicabs at events and ask about advertising and having us out for their events as well.
I also tend to work the clubs and events a lot but I get to enjoy them and the rides come throughout.