Friendship and business… where do you draw the line and how do you generate business by mixing the two?

A lot of times we are told not to mix business and pleasure and that clients shouldn’t be friends.

I have seem to found both of those statements to work the opposite when it comes to how I operate Capital City Pedicabs.

Most of my new and recurring clients for rides, advertising and events start out as friends and peers first. I then build up and foster long lasting relationships with them to keep them engaged with me and the pedicabs for a long term commitment.

It may take a year or more to get someone locked in for an ad or event but they usually hop in for rides along the way to that level of partnership.

Fellow small business owners, politicians, athletes, and community leaders have made the leap from friend and colleague to client over the years.

It’s not a typical way of conducting business but it seems to work in my favor a lot. People look for me and the pedicabs at events and ask about advertising and having us out for their events as well.

I also tend to work the clubs and events a lot but I get to enjoy them and the rides come throughout.

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Pedicab driving… is it for you?

It may look fun and exhausting but from someone who is out pedaling most days and sometimes on and off for hours at a time I can tell you first hand there are ups and downs to the best leg day in town.

Most people think it’s just riding a bike around, finding people to hop in and the money comes.

It’s so much more than that. The best way to describe being a pedicab driver is to think of it like fitness, tourism and hospitality all rolled into one.

There are days when it feels like one aspect may over take the other two or there are days when they all blend together.

There are pros and cons to this as well.

You get daily pay from the rides you give that way you aren’t waiting on a paycheck.

You never know what you will make each day you’re out but you’ll meet people, get a workout in, see things you won’t see while being stuck behind a desk or flipping burgers and generate leads for future rides just by being out.

The most rewarding part about this is being a part of the community and making a difference in people’s lives while providing a much needed service at key times during the day/night and at events.

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Capital City Pedicabs 2.0 for 2020

It’s hard to believe January is almost over. We have come a long way since our humble beginnings back in December of 2012.

Over the years we have become more than a seasonal need. People look for us at events and for the day to day transportation needs of the community year round.

Capital City Pedicabs has made its mark in Tallahassee and is planning to be here for you for years to come.

We need you and your feedback to help us make 2020 our best year yet!

If you haven’t yet be sure to like us on Facebook (Capital City Pedicabs LLC) and follow us on twitter and Instagram (ccpedicabsllc) to keep up with our daily activities and where to find us.

Next up we want to hear from what you want to see more of from us this year…

Do you want more of a #justkeeppedaling or #pedicabconfessions kind of vibe from us?

Do you want to see more non profit collaboration?

What else?

We look forward to your feedback and what this year has in store for us all!

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Sustaining Tallahassee Through Green Transportation

Founded in December 2012, we are the first pedicab company in the Tallahassee metropolitan area. We strive to reduce our carbon footprint one pedicab at a time. Our service area includes Downtown,Gaines Street,All Saints, Railroad Square, College Town, and FSU. Each one of our pedicab drivers serve as “Ambassadors” for the City of Tallahassee and Leon County and are more than happy to provide information about the city’s restaurants, nightlife, and family friendly venues. Our pedicabs strive to provide that “central park” carriage ride nostalgic feeling. Our vision is to be the premier provider of “once in a lifetime” experiences for Tallahassee residents and visitors, one pedicab ride at a time. Capital City Pedicabs provides exploration of the unique features that Tallahassee, Florida has to offer, through  Pedicab tours.  In addition, we provide alternative transportation services to Tallahassee residents and university students.  We are an inexpensive, environmentally friendly, fun, and safe means of transportation. By employing local drivers, Capital City Pedicabs contributes to the local economy and overall welfare of the Tallahassee community. The flow of traffic determines whether we are on the roads or ride on the sidewalks.

Contrary to popular belief Capital City Pedicabs operates year round with busy seasons three months at a time. When we first started we focused on late night bar runs in midtown but have since evolved into being able to pedal around for the day to day business of Tallahassee. Our busiest times are FSU Football season and Florida Legislative Session. We find events to work during the rest of the year to keep us busy. A typical pedicab customer hops in for a variety of reasons. Whether they want to enjoy a tour around town, add a unique twist to a date night or that extra something for a wedding we have you covered.

Capital City Pedicabs has also made strides in the community over the last few years with Florida State University, The City Of Tallahassee and others. We gained access to city parks and are classified as a bicycle once parks and rec determined that there was no motor involved.

Capital City Pedicabs is proud to be involved with Sustainable Tallahassee, The Downtown Business Association of Tallahassee and other non profits that help show what Tallahassee is about. So the next time you hop in a pedicab enjoy the scenery from the open air point of view!

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Tallahassee… a small town with a big heart!

Most people think of Tallahassee as a football and politics town but there is a lot that goes on in between those seasons and behind the scenes to make things happen in town year round.

Resources like COCA, Visit Tallahassee and Fun4TallyKids help keep us informed on what to do on an almost daily occurrence.

There is also a huge non profit presence in town. My mother is in charge of HERC and just got officially announced to take her work to a state wide level by being on a task force for Holocaust Education.

When Rotary stopped doing brew fest, a banker by day decided to step up and make beer fest happen. Ticket sales go towards a number of non profits.

We are getting our Pedal For A Cause initiative going again which involves guest drivers renting out the pedicabs during event shifts to bring tips in to a cause of their choice.

So the next time you think of Tallahassee, keep in mind that it’s more than meets the eye and a whole year of awesome to explore!

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Networking And Making Strong Community Connections Are The Keys To Long Term Survival In Life And Business A small business owner’s perspective

As a 31 year old small business owner I am learning as I go. Now that I have had a year of owning Capital City Pedicabs under my belt, it’s time to switch gears and figure out the business part of it. My father ran the company his way and now I am adapting from what he taught me while adding my own twists and turns to it.

A huge part of that process has been the networking and connecting aspects. Those pan out and lead to new, recurring and long term clients. I can’t predict what each day brings me as far as money goes but I know being out and about in the community, at events, or just riding around leads to what’s next. The  pedicab industry is a long game. There are days when you can be out riding and get a work out in while seeing people around town. Just being out leads to people remembering you and using you to get around another time and also leads to advertising and event bookings.

I seem to have gotten the marketing and events side of this industry down to a science. The HR part is still tricky. It’s a hard sell to explain to a prospective driver how this industry operates. Typically drivers rent out the pedicabs from the company on a daily rental system. It is comparable to a taxi cab or hair stylist model.  I have adapted that to the Tallahassee market to offer monthly and semester rental plans. A lot of people I have come across want money but don’t want to work for it. Most standard jobs have paychecks that you have to wait for. This offers daily pay and we build up to the rental. When we are hired for an event I can justify the drivers getting a cut of that plus the tips. We have done weddings, holiday parties, etc. where this would apply.

I work with my drivers as people too. I help them find where the money is, how to be independent to get rides, etc. Most of my clients (for rides, advertising and events) have been from being out and about and building up relationships in the community. There is no rhyme or reason to how each day unfolds but I cannot stress enough the power of connecting with people through networking on a daily basis. I am always in work mode and it shows. It may take a while but somehow persistence and resilience pay off in the end.

There is no reason I can think of to do this alone. There are an amazing amount of free or low cost resources out there to assist small business needs. I highly recommend looking into what is out there to help you succeed in life and business or whatever you are doing to be the best you.

Thanks for following along and I hope this was somewhat helpful.

Mike Goldstein


Capital City Pedicabs

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Radically Authentic : Tales From The Streets Of Tallahassee

Change The Story This Holiday Season
Mike Goldstein

When most people think of the holiday season in Tallahassee they think it’s a ghost town. I am not most people. This year I am trying to change the story of what people perceive Tallahassee as during the last 2 weeks of this year. Yes, the student population leaves but they are replaced with those who come back for the holidays and call Tallahassee home. We also still have plenty to do here. Between sports, politics and culture there should be enough to do that makes it worth being here for the holidays. There are still Basketball games to see, it is a committee week this week, and there are Opening Nights concerts to attend as well as holiday parties to hop around to! We just had our annual winter festival that some people still don’t seem to know exists. There are local small businesses that rely on those people still in town to keep them going. Graduation is this week and there will be plenty of events to find until New Year’s Eve when the town starts to feel like normal again. My ask this holiday season is to help change the story and get people to think outside of the average way of saying that Tallahassee is a ghost town with nothing to do. Go explore any of our awesome districts and try something that we have to offer that you haven’t yet! Once you do you may be pleasantly surprised with how much Tallahasee has to offer that you may not have expected with places of things to do here! 
Mike Goldstein owns Capital City Pedicabs and supports his fellow local business owners as much as he can. He is a strong advocate for the local economy and urges everyone to get out there to do their part this holiday season. He can be reached at

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Radically Authentic : Tales From The Streets Of Tallahassee

We had a crazy weekend with FSU homecoming and The Longest Table.

Between ax throwing, tail gating, getting on the jumbo tron and getting people around it just goes to show you never know what to expect when you are out and about around town. The people you get to meet and the events you get to take part in make it worth it for us to keep on pedaling.

For those of you who couldn’t make it to The Longest Table or didn’t know it was happening, shame on you. It was the 5th one if you didn’t know how to find out about it by now that’s on you!

It was an amazing event that brought the community together to break bread and have unbiased meaningful conversations in an amazing environment.

We always look forward to being a part of the conversation and community engagement and hope whoever the Mayor is next they keep it going like John Dailey did after Andrew Gillum started it!

Here’s to a great rest of the week and keep being excellent to each other!

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Radically Authentic : Tales From The Streets Of Tallahassee

Student Athletes Are Students First And Athletes Second

Mike Goldstein

Before I delve into this much heated topic I want to put a full disclaimer out that when I was growing up I thought I was going to be the very best there ever was and a pokemon trainer. I did play sports in my youth but was never really part of the culture until recently. My late grandfather was the concession manager at Tropicana field when he couldn’t stay retired so when we would visit he would often get us into the Tampa Bay Devil Rays games and we would also go see the New York Yankees spring training at Legends field. Movies like The Sandlot, Angels In The Outfield, Remember The Titans and Rookie Of The Year didn’t hurt either. I think people have lost sight of what those movies show us. Student athletes know what they sign up for when they commit to play for the sport they love. The rest of us see the scoreboard and the wins. What we don’t see is the emotions and environment on and off the field. These students have long days where they have to balance their academics, athletics, family, friends, personal and social lives. I ride a bike and am sometimes out as long as they have daily responsibilities. So the next time you are out at a game keep those factors in mind. When you are spewing out online to get a coach fired, how a player screwed up etc. the results of those posts could impact those it’s about for a life time. For some reason the movie Newsies seems to have sticked with me over the years so I will leave you on a quote from that :

“Pulitzer: I ordered a printing ban on all strike matters. Now, who defied me? Who’s press did you use to print this on? Who’s?

Jack: Well, we only use the best, Joe. So, I just want to say, thanks again.”

Mike Goldstein owns Capital City Pedicabs and seems to keep using his freedom of speech too much these days. He can be reached at

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Radically Authentic : Tales From The Streets Of Tallahassee

Chance are you have seen our owner out and about most of the day and into the night. He doesn’t slow down and isn’t planning on doing so anytime soon.

The reason is he has found a passion and a fire inside him that won’t stop burning.

To most it looks like he is out pedaling most of the day. He is currently typing this blog entry waiting out the rain though.

When he is out he is always thinking 3 steps ahead like that chess game at the end of every X-Men movie when Professor X eventually beats Magneto in their never ending game.

He networks and social media posts like no other and it pays off in the long run.

Advertisers, sponsors, events and more have been booked just by the pedicabs being seen or us being out at networking events.

We wanted to thank you all for the support over the years and plan on being here to help serve the community for years to come!

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